Introducing Vooom™

Quadruple Award Winner

Introducing Vooom™: Sustainable Seating for Comfort and Environmental Consciousness 


Via Seating proudly introduces Vooom™, a solution to the fast-paced world we live in. Finding a comfortable and private space to focus and unwind is essential. Designed by Jörg Bernauer, the Vooom™ series, a remarkable collection of seating solutions that combines comfort, functionality and sustainability. With its quadruple award-winning design, Vooom™ offers two back heights—a midback and high back—both featuring distinct wing arms for added support and style. Select between 4 base options and optional motion-lounge experiences including rock, swivel & sway. Upholstered the seat in a variety of fabrics, vinyls or leathers. 

Vooom™ already holds the honor of being a triple-award winner with two Red Dot design awards, a Best of NeoCon award for sustainability and a HiP award honoree. Vooom™ provides privacy even in the most public spaces as it envelopes its users from the sides and invites an efficient place of respite. Vooom™ fits beautifully in commercial, hospitality and residential settings. This high back’s wing headrest design acts as an attractive backdrop and a privacy screen with sound suppression technology. The armrests include luxurious arm pads for added comfort and elevated design. The comfortable and supportive upholstered seat and back cushions can be specified in a broad range of textiles.
The midback Vooom™ conference & lounge chair is customizable to fit across a multitude of spaces. This armchair creates a pleasant atmosphere in collaborative areas, as a free-standing piece or in conference and meeting rooms. Its timeless design is inspired by the stable, lightweight, compression molded, form fleece comprised of up to 60% recycled PET bottles.


One of the most striking features of the Vooom™ series is its commitment to sustainability. The outer shell is crafted from a nonwoven, lightweight material that incorporates cutting-edge sound suppression technology. But what sets this material apart is its composition—it is made from up to 60% recycled, shredded PET bottles. By utilizing these salvaged bottles, Vooom™ not only reduces plastic waste but also addresses the harmful environmental impacts caused by discarded plastic. The form fleece is load-bearing, with no need for exoskeletal framing making it both sustainable in construction and optimized for longevity.

Plastic bottles, as we know, take an incredibly long time to decompose—up to 1000 years releasing pollutants into our soil and water during the process. Shockingly, over 80% of plastic bottles never get recycled, and they end up accumulating in landfills, adding approximately 38 million bottles per year. This alarming situation calls for innovative solutions that tackle the plastic waste problem head-on, and Via Seating’s Vooom™ chair rises to the challenge.

Via Seating, known for its commitment to producing sustainable, durable seating solutions, introduces the Vooom™ series as a response to the urgent need for eco-friendly alternatives. By transforming plastic bottles that would otherwise pollute our planet into safe, durable, and long-lasting seating, Vooom™ embodies the essence of upcycling.

The creation process for the form fleece shells of Vooom™ chairs is an intricate one. The nonwoven mat, containing a significant percentage of salvaged PET bottles, is first cut to size and heated to 200°C. It is then placed into a mold and inserted into a high-pressure press, where it undergoes compression and cold-curing to achieve a consistent and final shape. The final form fleece shell is perfected using a CNC-controlled cutting system, which contours it into its ultimate form.

Apart from its sustainability aspects, the form fleece material offers numerous advantages. It minimizes electrostatic charges, ensuring a comfortable and static-free seating experience. Additionally, it is certified to the Standard 100 by OEKO-TEX®, This guarantees its safety and suitability for contact with the skin. The form fleece is also non-pilling, ensuring a long-lasting and aesthetically pleasing appearance. Furthermore, it boasts excellent light fastness to ISO standards, maintaining its vibrant color even after prolonged exposure to sunlight. Lastly, the high abrasion resistance of the form fleece ensures durability, making Vooom™ chairs suitable for high-traffic environments.

The Vooom™ series by Jörg Bernauer in collaboration with Via Seating exemplifies how innovative design can address pressing environmental concerns without compromising on comfort and style. By repurposing salvaged PET bottles into beautiful and functional seating solutions, Vooom™ chairs contribute to reducing plastic waste and the harmful effects it has on our planet.