Brand Identity Booklet: View »
Via Seating’s brand identity booklet covering brand guidelines on what to do & what not to do to best represent the Via Seating brand.
Via Seating’s brand identity booklet covering brand guidelines on what to do & what not to do to best represent the Via Seating brand.
Used for all appearances of the Via Seating logo not requiring a tagline & not on a dark background.
Used for all appearances of the Via Seating logo on a dark background & not requiring a tagline.
Via Seating’s primary brand colors are soft fern & creamy peach. The other four colors are accent colors meant to be used sparingly.
CMYK: 25, 19, 35, 0
RGB: 195, 192, 167
Hex: #c3c0a7
CMYK: 22, 26, 33, 0
RGB: 200, 182, 165
Hex: #c8b6a5
CMYK: 11, 9, 11, 0
RGB: 224, 222, 219
Hex: #e0dedb
CMYK: 14, 20, 37, 0
RGB: 219, 198, 164
Hex: #dbc6a4
CMYK: 29, 58, 70, 11
RGB: 169, 112, 83
Hex: #a97053
CMYK: 10, 34, 47, 0
RGB: 227, 173, 136
Hex: #e3ad88